Case Study
Winter Wonderland - Christmas starts November 1st
We've worked with IMG on their Winter Wonderland event for the last 4 years, continuing to amplify the event across our evergrowing channels
Case Study
Winter Wonderland - Christmas starts November 1st
We've worked with IMG on their Winter Wonderland event for the last 4 years, continuing to amplify the event across our evergrowing channels


The Mission
To make noise around the opening of Winter Wonderland 2024, drive our community to purchase tickets as well as highlighting how a night here can be done well on a budget 🫡
The Strategy
We have been fortunate enough to work with Winter Wonderland for four consecutive years (they just can’t get enough of us!) They’ve signed off a wide range of deliverables across the years, from classic wholesome text-style memes, to the *ultimate* Christmas giveaway. Every year, we also do an iconic series of Live Social stories across multiple channels to give our audience a behind the scenes exclusive 👀
Deliverables
✅ 1x Giveaway
✅ 3x Memes (+ 2x story pushes)
✅ 10x Live Social Stories
✅ 1x UGC
⏰ Campaign ran from November - December 2025
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 3.4M
Engagements: 85.6K
Story Views: 1.2M

The Mission
To make noise around the opening of Winter Wonderland 2024, drive our community to purchase tickets as well as highlighting how a night here can be done well on a budget 🫡
The Strategy
We have been fortunate enough to work with Winter Wonderland for four consecutive years (they just can’t get enough of us!) They’ve signed off a wide range of deliverables across the years, from classic wholesome text-style memes, to the *ultimate* Christmas giveaway. Every year, we also do an iconic series of Live Social stories across multiple channels to give our audience a behind the scenes exclusive 👀
Deliverables
✅ 1x Giveaway
✅ 3x Memes (+ 2x story pushes)
✅ 10x Live Social Stories
✅ 1x UGC
⏰ Campaign ran from November - December 2025
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 3.4M
Engagements: 85.6K
Story Views: 1.2M