The Mission

We were responsible for helping create noise and drive the hype around Warburton’s two seasonal campaigns which featured iconic limited edition clothing items, including the Cruudie, the Crumb Catcher & the Pitta Pocket 😍

The Strategy

We created a series of memes in varying styles which showcased Warburton’s products across our channels in natural, organic ways. In line with our usual style of content we ensured that these were all humorous in style.

For the giveaways, we know our audience respond really well when the prizes are absolutely bonkers, and so we gave away a Cruudie, and a YEARS supply of crumpets - can’t think of anything more British tbh.

Deliverables

✅ 3x Memes

✅ 2x Giveaways

⏰ Campaign ran from December to Feb

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights