The Mission

We were tasked with showcasing the new Persil ‘Wonder Wash’ and highlighting how its new speedy technology with ‘Wonder Wash’ is revolutionary. The aim here was to raise awareness of the new product range in a fun and exciting way, and also drive some conversation around how many people do their own washing.

'Fast just got better 😉'

The Strategy

We created an organic feeling meme that showed a text-style conversation between mother and son, whereby the son received a not-so-subtle hint from his mum that he needed to start doing his own washing… This allowed us to ensure key messaging was relayed in a clear and digestible way, whilst also staying true to the content that performs well organically across our channels. To top it off, we even added a poll function in the comments section to conduct some market research, and asked our followers if ‘someone else does their washing for them’. With just shy of a whopping 15k responses, we can confirm that 91% of people do in fact, do it themselves.

Our Voxpop took the form of a fun little game we played with the public. They had 15 mins to put on a basket of clothes, take them off again and fold them back up. Why 15 minutes, I hear you ask? Well that is exactly how quickly a wash takes using Persil’s new product: Wonder Wash (see what we did there?)

Deliverables

✅  1x Voxpop

✅  1x Meme

⏰ Campaign ran over 1 month

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights