The Mission

Assisting in the current brand campaign messaging emphasising that although different brands have bigger capsules, Persil work just as good, no matter the size.

Believe it or not, sometimes stains appear in the worst of places.. And this one was exactly that. The text style meme conversation between Father and Son taps into relatable family humour where the Son has found himself with a rather disturbing stain on his shorts from football, with only one way to remove it, Persil capsules!

For our second meme, we tapped onto couples banter where Bens girlfriend Ella expresses that it’s not about the size of the wave, but the motion in the ocean… Ella was talking about the size of the capsules, DUH!

The Strategy

Everyone LOVES a story line and our text style memes take our audience on a journey, always tying it back to a relatable moment because nothing is an original experience, right? This was distributed onto @greatbritish.memes, With a 50/50 gender split and a large Gen Z following, we knew this would tickle our audience!

Deliverables

✅ 2x Memes

⏰ Campaign ran in Spring 2025

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights