Case Study
Sprite - #HeatHappens
Producing and distributing social-first content for Sprite's campaign #HeatHappens 🥵🥤
Case Study
Sprite - #HeatHappens
Producing and distributing social-first content for Sprite's campaign #HeatHappens 🥵🥤
The Mission
Make a series of content in two phases to add to their current campaign ‘Heat Happens’ which aim was to emphasise that embarrassing things happen to everyone and that’s ok!
Deliverables
✅ 1x Giveaway
✅ 2x Voxpops
✅ 5x Memes
⏰ Campaign ran over 2 months in 2 phases
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 11.6M
Engagements: 938K
Reach: 10.2M
The Mission
Make a series of content in two phases to add to their current campaign ‘Heat Happens’ which aim was to emphasise that embarrassing things happen to everyone and that’s ok!
Deliverables
✅ 1x Giveaway
✅ 2x Voxpops
✅ 5x Memes
⏰ Campaign ran over 2 months in 2 phases
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 11.6M
Engagements: 938K
Reach: 10.2M