Case Study
M&S Food - It's not just memes
Creating and amplifying M&S Food and brands to a UK Gen-z audience through the power of meme and culturally relevant trends
Case Study
M&S Food - It's not just memes
Creating and amplifying M&S Food and brands to a UK Gen-z audience through the power of meme and culturally relevant trends
The Mission
Create MORE organic noise on all things M&S, from food to their iconic Percy Pig and Colin The Caterpillar brands
Deliverables
✅ 5x Giveaways (+ 10x story pushes)
✅ 8x Memes
✅ 8x Voxpop reels
✅ 9x UGC reels
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 18.4M
Engagements: 640K
Reach: 15.9M
Total Story Views: 1.2M
The Mission
Create MORE organic noise on all things M&S, from food to their iconic Percy Pig and Colin The Caterpillar brands
Deliverables
✅ 5x Giveaways (+ 10x story pushes)
✅ 8x Memes
✅ 8x Voxpop reels
✅ 9x UGC reels
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 18.4M
Engagements: 640K
Reach: 15.9M
Total Story Views: 1.2M