Case Study
M&S Food - It's not just memes
Creating and amplifying M&S Food and brands to a UK Gen-z audience through the power of meme and culturally relevant trends
Case Study
M&S Food - It's not just memes
Creating and amplifying M&S Food and brands to a UK Gen-z audience through the power of meme and culturally relevant trends
The Mission
Create MORE organic noise on all things M&S, from food to their iconic Percy Pig and Colin The Caterpillar brands
Deliverables
✅ 5x Giveaways (+ 10x story pushes)
✅ 8x Memes
✅ 8x Voxpop reels
✅ 9x UGC reels
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 15.5M
Engagements: 500K
Reach: 10.4M
Total Story Views: 670K
The Mission
Create MORE organic noise on all things M&S, from food to their iconic Percy Pig and Colin The Caterpillar brands
Deliverables
✅ 5x Giveaways (+ 10x story pushes)
✅ 8x Memes
✅ 8x Voxpop reels
✅ 9x UGC reels
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Impressions: 15.5M
Engagements: 500K
Reach: 10.4M
Total Story Views: 670K