The Mission

Amplifying all things M&S to a UK Gen-z audience through the power of memes and culturally relevant trends, creating MORE organic noise around the brand from food to their iconic Percy Pig and Colin The Caterpillar brands across social!

The Strategy

We signed off a WHOPPER of a package with M&S which allowed us to tap into culturally relevant moments throughout the year and be super reactive with our content. 

Our memes highlighted various NPD launches throughout the year, all in different formats to ensure there was variation for the amplification of the ranges.

We hosted several giveaways (including a YEARS SUPPLY of Percy Pigs and Colin The Caterpillar’s - we still don’t know if the winner received them all in one go) that were SO successful M&S saw a rise of over 11.3K followers across both Percy and Colin’s accounts during the live period.

For one of our Voxpops, we took to the streets, blindfolded a bunch of Percy lovers to see whether they could identify the classic Percy and his new returning friend, the Reversy Percy! In another, we asked the public who was their favourite; Colin or Percy…
With our very own human scales - which contained the product (just in case you’re wondering, Colin was crowned the winner).

Finally, the UGCs tapped into culturally relevant trends such as letting rock paper scissors decide what you were having for lunch and letting fate decide what you buy by blind picking the options. For both of these, we tried and tested the new range of products that were released to the M&S Cafe including the Xmas menu and Autumnal drinks range! 

Deliverables

✅  5x Giveaways (+ 10x story pushes)

✅  8x Memes

✅  8x Voxpop reels

✅  9x UGC reels

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights