Case Study
JD - #JDFridays
#JDFridays was a giveaway campaign series which happened every friday over the course of 3 months
Case Study
JD - #JDFridays
#JDFridays was a giveaway campaign series which happened every friday over the course of 3 months
The Mission
To partner with some of the BIGGEST meme pages in the UK by giving our followers culturally relevant prizes every Friday…
Oh, and to gain followers on the JD account ;)
Deliverables
✅ 12x Giveaway
⏰ Campaign ran over 3 months, every Friday
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Total following of branded competitions: 14M
Impressions: 5.3M
Entries: 123K
Over 100K new followers - activity lead to huge growth (highest increase on JD’s channels in 5 years)
We also achieved the HIGHEST EVER single-month follower growth for @JDOfficial!
The Mission
To partner with some of the BIGGEST meme pages in the UK by giving our followers culturally relevant prizes every Friday…
Oh, and to gain followers on the JD account ;)
Deliverables
✅ 12x Giveaway
⏰ Campaign ran over 3 months, every Friday
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Total following of branded competitions: 14M
Impressions: 5.3M
Entries: 123K
Over 100K new followers - activity lead to huge growth (highest increase on JD’s channels in 5 years)
We also achieved the HIGHEST EVER single-month follower growth for @JDOfficial!