Case Study
JD - #JDFridays
A giveaway campaign series, conducted every Friday over the course of 3 months
Case Study
JD - #JDFridays
A giveaway campaign series, conducted every Friday over the course of 3 months
The Mission
To partner with some of the BIGGEST meme pages in the UK by giving our followers culturally relevant prizes every Friday…
Oh, and to gain followers on the JD account ;)
The Strategy
JD tasked us with helping grow their social following in the space of 3 months and in response, we curated a mega campaign called #JDFridays where we ran a giveaway every Friday for the course of 3 months.
We gave away some of the BEST cultural prizes which ranged from obscene amounts of Mini Eggs, to the most in-demand haircare product out there - the Dyson Airwrap. And boyyyy did our audience lap this up!
To ensure our giveaways reached the maximum number of people, we hosted these giveaways across the network and on partnered pages.
The result? All of this also helped us drive the HIGHEST EVER single-month follower growth for @JDOfficial 💅
In addition:
➡️ 128K competition entries
➡️ 5M+ impressions on this content
➡️ 2nd most commented post ever on @archbishopofbanterbury
➡️ Over 100K new followers
Deliverables
✅ 12x Giveaway
⏰ Campaign ran over 3 months, every Friday
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Total following of branded competitions: 14M
Impressions: 5.3M
Entries: 123K
Over 100K new followers - activity lead to huge growth (highest increase on JD’s channels in 5 years)
We also achieved the HIGHEST EVER single-month follower growth for @JDOfficial!
The Mission
To partner with some of the BIGGEST meme pages in the UK by giving our followers culturally relevant prizes every Friday…
Oh, and to gain followers on the JD account ;)
The Strategy
JD tasked us with helping grow their social following in the space of 3 months and in response, we curated a mega campaign called #JDFridays where we ran a giveaway every Friday for the course of 3 months.
We gave away some of the BEST cultural prizes which ranged from obscene amounts of Mini Eggs, to the most in-demand haircare product out there - the Dyson Airwrap. And boyyyy did our audience lap this up!
To ensure our giveaways reached the maximum number of people, we hosted these giveaways across the network and on partnered pages.
The result? All of this also helped us drive the HIGHEST EVER single-month follower growth for @JDOfficial 💅
In addition:
➡️ 128K competition entries
➡️ 5M+ impressions on this content
➡️ 2nd most commented post ever on @archbishopofbanterbury
➡️ Over 100K new followers
Deliverables
✅ 12x Giveaway
⏰ Campaign ran over 3 months, every Friday
💰 Organic reach only, £0 paid spend 😏
Campaign Highlights
Key Stats
Total following of branded competitions: 14M
Impressions: 5.3M
Entries: 123K
Over 100K new followers - activity lead to huge growth (highest increase on JD’s channels in 5 years)
We also achieved the HIGHEST EVER single-month follower growth for @JDOfficial!