The Mission

To raise brand awareness of their campaign which was to settle the debate once and for all that Jaffa Cakes are in fact CAKES and not biscuits!

To settle the debate once and for all… that Jaffa Cakes are in fact, CAKES! 🙌

…Or are they???

The Strategy

We utilised the memes by amplifying their pre-existing material from the campaign in our classic meme style. We used ‘spotted in the wild’ imagery for extra authenticity to strengthen the narrative that the memes were genuine and not an ad. And BOYYYY were our audience up for THIS debate!

Our Voxpop took the dividing topic to the streets of London for the public to have the final say. As expected, people were equally as passionate about Jaffa Cakes being either a cake or a biscuit as they were online!

To set the record straight, Jaffa Cakes are a CAKE you biscuit ;)

Deliverables

✅  2x Memes

✅  1x Voxpop (Instagram reel & Story push & TikTok)

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights