The Mission

Use our platforms to promote Bumble in an authentic way while pulling at culturally relevant topics throughout the quarter.

The Strategy

We signed off a LARGE number of deliverables for Bumble. The aim was that we were able to use these, each quarter to be as reactable as possible. As the team lives and breathes everything on our timeline, we utilised trends and key talking points into the content for Bumble to make sure we strayed culturally relevant.

We LOVE a text style meme here at GBM & so do our audience. They’re super relatable and make the ad feel authentic and understandable. By adding a storyline we are able to have the viewer ‘in on the joke’ and feel like they are part of the narrative being portrayed in the meme. One of our most successful memes did exactly that! Our audience were fully invested in the love story between ‘Elsie & Joe’ that from the original meme, people found the burner X account (fake account) that we used to portray Elsie’s storm, followed her and even MESSAGED here saying they couldn’t wait for an update! We gave the people what they wanted and made a follow up to the original meme which matched the engagement of the first meme (I feel another update brewing…)

A lot of our memes for Bumble are in the app, which familarises our audience with Bumble’s interface as well as keeping it identifiable when it appears to the eye. This drives great awareness for the app itself alongside the funny creative!

Deliverables

✅ 32x Memes

⏰ Campaign ran over 2024

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights