The Mission

Taste testing with the public AU Vodka’s new shot ‘Blue Cream Pie’ which was to rival a cheeky baby Guinness, while playing a game of ‘Spill it or Shot it’.

The Strategy

AU Vodka launched a new shot ‘Blue cream pie’ which was set to rival the popular ‘Baby Guinness’ and we were the FIRST people to try and introduce it to the public 😏

What better way to show people how good it tasted, than to take to the streets for a taste test?! We asked the brave few who wanted to participate a set of risky questions and if they didn’t want to answer, they had the shot (which they were extremely happy with either way - some people even just choosing to do the shot to see what it tasted like)!

We even had a guy expose his brother of something extremely SHOCKING… You’ll have to click the link below to see what we mean 😳

Deliverables

✅ 2x Voxpops

💰 Organic reach only, £0 paid spend 😏

Campaign Highlights